Abroad Study Agency is one of the most thriving sector currently. The constant movement of
people, especially students in search of quality education has contributed to the rapid growth of
abroad study agency in the market. Along with the growth, competition also has become even
more severe. This has made it very tough for abroad study agency to survive and thrive.
people, especially students in search of quality education has contributed to the rapid growth of
abroad study agency in the market. Along with the growth, competition also has become even
more severe. This has made it very tough for abroad study agency to survive and thrive.
Having a well craft abroad study agency marketing plan assists in leading from the competition. The
very first and a very crucial component of an abroad study agency marketing plan is having the target
audience defined.
very first and a very crucial component of an abroad study agency marketing plan is having the target
audience defined.
The abroad study agency that you are operating is not for everyone. The first and the most important
task for you as an abroad study agency need to perform is identifying the right audience that you plan
to target and reach out to.This audience that you have selected will be receiving all your brand’s
intended messages. It is thus very important for an abroad study agency to be able to clearly define
what types of students (the students who are planning to pursue studies abroad) are they targeting,
whose interest can be best served.
task for you as an abroad study agency need to perform is identifying the right audience that you plan
to target and reach out to.This audience that you have selected will be receiving all your brand’s
intended messages. It is thus very important for an abroad study agency to be able to clearly define
what types of students (the students who are planning to pursue studies abroad) are they targeting,
whose interest can be best served.
Identifying your audience is a very tough process. Once the audience have been identified the next
crucial step for an abroad study agency is to understand them. You need to give time and have patience
to understand the audience for whom you plan to develop your abroad study agency marketing plan.
Further segmenting the target audience based on various demographic variables such as age,gender,
education level and study background will help an abroad study agency in understanding their target
audience even more better.
crucial step for an abroad study agency is to understand them. You need to give time and have patience
to understand the audience for whom you plan to develop your abroad study agency marketing plan.
Further segmenting the target audience based on various demographic variables such as age,gender,
education level and study background will help an abroad study agency in understanding their target
audience even more better.
Key Questions overseas educational consultants need to ask themselves before defining and classifying the target audience are:
- Who are going to be best served by the functions that your abroad study agency provide?
- What are the goals of your target audience and how can you assist them in achieving those target?
- What are the most common queries that your target audience have?
- What are the factors that have an influence on the target audience’s decision-making process?
By addressing the above mentioned issues an abroad study agency should be able to rightly identify the
target audience.
target audience.
